New technologies and data feeds are constantly emerging to combat the growing levels of increasingly sophisticated fraud. For fraud managers, financial, technological and timing restraints often lead to concessions being made in the search for a viable fraud prevention system. Even when the right solution has been found, and the best tools and data feeds integrated, there is always the worry of a new, more effective solution emerging after the budget has been spent.
Workflow Manager enables a merchant to significantly enhance its fraud management processes, assisting with the early termination of fraudulent events, saving time as well as reputational and financial costs whilst increasing the likelihood of accepting genuine customer activities.
Workflow Manager is designed to remove barriers impacting customer acquisition, growth and retention, whilst at the same time raising awareness of and allowing access to product offerings.
During 2011 we spent significant time and effort in conducting market research with a range of 3rd party vendors and potential customers discussing the requirement for a new solution in the customer acceptance and fraud prevention market place to enable access to the latest data available.
Over the years, solutions have become increasingly complicated as market dynamics have changed. Our vision was to make sense out of all the data available, and to focus on the significant items to build a complete picture of the consumer and event.
Through our consultancy projects we became conscious of the fact and frustrated by concessions being made by clients due to project technology priroitisation issues. Such concessions negated the value of policies we had written. All of these concessions were focused on dropping the deployment of various 3rd party services or joining up the data appropriately.
With this in mind, we decided to form a company to develop a middleware solution to aggregate, augment and make sense out of all the available data in the marketplace, and the idea of Workflow Manager was formed.
